Price: $26.95 - $25.45
(as of Aug 15, 2025 08:26:28 UTC – Details)
Presents an incisive, often humorous look at the redesigning of Ford’s best-selling model, the Taurus, which involved hundreds of designers, engineers, planners, and consultants under a tough manager determined to regain ground lost to Japan.
Publisher : W W Norton & Co Inc
Publication date : January 1, 1997
Edition : First Edition
Language : English
Print length : 360 pages
ISBN-10 : 0393040801
ISBN-13 : 978-0393040807
Item Weight : 1.74 pounds
Dimensions : 6.5 x 1.5 x 9.5 inches
Best Sellers Rank: #240,172 in Books (See Top 100 in Books) #1,602 in Economics (Books)
Customer Reviews: 4.5 4.5 out of 5 stars 66 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Customers say
Customers find the book interesting and insightful, with one noting it provides a fascinating look into car development. The book offers an inside perspective, and one customer mentions it’s written without getting too technical.
