Denim Branded: Jeanswear’s Evolving Design Details

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An illustrated history of denim branding from the 1870 to modern contemporary denim brands, through archival images and contemporary photography.
A pair of jeans is not considered complete without patches, rivets, buttons, and other trims. The existence of such design elements is not questioned because they are seen as the standard. Denim Branded deconstructs every such element that goes into branding a pair of jeans. These elements are a jeans’ identity, its source code, a marker from which to discover the jean’s provenance.
Through beautiful and inspirational photography, authors Nick Williams and Jenny Corpuz tell the fascinating and sometimes surprising history of denim branding from the 1870s to modern day. Primary source materials for this book come from the historical archive departments of Levi Strauss & Co., Lee Jeans, Wrangler, Carhartt, and Cone Mills, as well as some of the best contemporary denim brands of today, including Rogue Territory, Dawson Denim, Denham, Kings of Indigo, Endrime, Evisu, Eat Dust, Butcher of Blue, and Tellason.

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Publisher ‏ : ‎ Schiffer
Publication date ‏ : ‎ October 15, 2018
Edition ‏ : ‎ 1st
Language ‏ : ‎ English
Print length ‏ : ‎ 264 pages
ISBN-10 ‏ : ‎ 0764355775
ISBN-13 ‏ : ‎ 978-0764355776
Item Weight ‏ : ‎ 3.05 pounds
Dimensions ‏ : ‎ 8.4 x 1.2 x 10.3 inches
Best Sellers Rank: #383,650 in Books (See Top 100 in Books) #146 in Style & Clothing #307 in Fashion History #804 in Fashion Design
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