It’s A 10 Miracle Moisture Shampoo, 10-Ounce Bottle

Price: $23.00 - $15.98
(as of Sep 07, 2025 00:15:58 UTC – Details)

Product description

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Customer Reviews

4.7 out of 5 stars 1,367

4.7 out of 5 stars 6,207

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4.7 out of 5 stars 1,886

Price

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Sulfate Free Formula

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Adds Shine

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UV, Environmental & Thermal Protectant

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Improve Elasticity & Reduces Breakage

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Preserves Hair Color, Improves Vibrancy

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Hydrates, Restores & Seals In Moisture Balance For Cuticle Strengthening

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Keratin Protein Enriched
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No Added Sulfates

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What Makes Us Different:
Essential cleansing for everyday use, this shampoo delivers softer, more manageable hair with each & every use. KERATIN the building block protein that makes up all hair, This Shampoo builds stronger hair to guard against brittleness. Ideal for hair that has had Keratin and/or straightening treatments. A daily shampoo that’s designed to address the special needs of platinum blondes, ash blondes and every blonde in between. Brightening Shampoo enhances highlights and refreshes golden hues with a gentle cleansing that protects against fading. SILK sets the standards. We’ve infused Silk Proteins to make hair smooth as glass. Excellent as a therapeutic shampoo, but light enough for everyday use.

IT’ S A 10 TIP/Directions:
Work shampoo into a lather, focusing on roots and scalp. Rinse with warm water. Follow with any It’s a 10 Miracle Daily Conditioner or Hair Mask treatment. Gently work shampoo into hair from scalp to ends. Massage to build lather. Rinse thoroughly and repeat if desired. Follow with any It’s a 10 Miracle Daily Conditioner or Hair Mask treatment. Apply to wet hair and massage in thoroughly. Leave in 60-90 seconds according to degree of brightening desired, and rinse. Follow with Its a 10’s Five Minute Hair Repair for Blondes and Miracle Leave-in for Blondes Gently work shampoo into hair from scalp to ends. Massage to build lather. Rinse thoroughly and repeat if desired. Follow with any It’s a 10 Miracle Daily Conditioner or Hair Mask treatment.

Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 1.5 x 2.5 x 4 inches; 11.52 ounces
Manufacturer recommended age ‏ : ‎ 18 months – 8 years
Item model number ‏ : ‎ 22SF/10
Department ‏ : ‎ Beauty
Date First Available ‏ : ‎ December 7, 2003
Manufacturer ‏ : ‎ It’s a 10
ASIN ‏ : ‎ B001WAKUIO
Best Sellers Rank: #45,853 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #1,313 in Hair Shampoo
Customer Reviews: 4.4 4.4 out of 5 stars 1,137 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
It Detangles, restores moisture and elasticity
It softens, smoothes and adds a luminous shine
Its a ten also improves color vibrancy