Sony K98XR50 BRAVIA 5 98 inch Class Mini LED 4K HDR Google TV 2025 (Renewed) Bundle with Deco Gear 6FT HDMI 2.0 Cable and CPS Exclusive 26 Month Protection Pack (BEACH-CPS-26M6500)

Price: $2,799.99 - $4,273.10
(as of Sep 09, 2025 02:00:57 UTC – Details)


KEY FEATURES:
Crystal clear pictures. With AI technology.
Rediscover detail. XR Clear Image intelligently upscales your favorites to near-4K, adjusting processing based on the original content’s quality. This ensures natural textures and details shine through, while dynamic frame analysis and zone division minimize noise.
Over a billion vivid, real-world colors
See the world’s colors with all the vibrance of real life. Our XR Triluminos Pro reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.
Even fast-moving action stays smooth, bright and clear
Forget about blur. XR Motion Clarity analyzes movement across several frames and precisely synchronizes the backlight with on-screen motion so you see clear, bright images, however fast the action.
Unmatched realism with XR Processor and AI technology
Powered for precision. Our XR Processor features an AI scene recognition system that now detects and analyzes with even greater accuracy, optimizing the picture for deeper realism. With improved detection, every scene is finely tuned for a more lifelike viewing experience.
From the studio to your screen
Dive into cinema-like visuals at home. Our home entertainment picture quality expertise helps us faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.
Watch Netflix in studio quality, automatically optimized
See Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.
Sony and Prime Video bring the movie theater experience to your home
See movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home.
Immersive movie experience
Experience truly unforgettable movies at home. Our TV supports the rigorous standards of IMAX Enhanced, DTS:X, Dolby Vision and Dolby Atmos for an unbelievably atmospheric and immersive viewing experience.
IMAX Enhanced sound with DTS:X
You can enjoy a truly cinematic experience with select Disney+ titles on BRAVIA and BRAVIA Theater, powered by IMAX Enhanced technology.
Cinematic sound—hear it all
Sit back and feel the sound transform your space. With two powerful side-mounted speakers reproducing clear sound from the screen, everyone is drawn into a movie night they won’t forget.
Theater-like sound, perfectly matching pictures
Hear sound from exactly the right place. Not from beneath the screen but seemingly straight from the screen itself. With Acoustic Multi-Audio, what you see and what you hear are perfectly matched.
Uniquely shaped for clearer sound and deeper bass
Clarity is crucial. Unlike conventional TV speakers where sound waves can become blurred, our X-Balanced Speaker with its uniquely shaped diaphragm reduces distortion for improved sound resolution.
Crystal clear voice. With AI technology.
No more muffled voices. Our Voice Zoom 3 recognizes human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theater products too.
Intelligent processing upscales ordinary stereo sound to extraordinary 3D surround.
Be immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. Moreover, Dolby Atmos and DTS:X support provides unforgettable spatial sound.
With BRAVIA Theater, home becomes cinema
Fill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theater brings the emotion and excitement of the movie theater, home, an unmatched audio-visual experience.
Sound precisely matches what’s on screen
Sound is calibrated as one integrated speaker system. Acoustic Center Sync enables our home theater equipment to use BRAVIA as a center speaker so that sound comes from the screen rather than just the soundbar.
Sony | BRAVIA Connect app
Control BRAVIA and BRAVIA Theater from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen menu.
MINI LED BRIGHTNESS AND CONTRAST: Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive to deliver captivating brightness and authentic contrast.
BILLIONS OF REAL-WORLD COLORS: Access billions of accurate real-world colors with XR Triluminos Pro.
POWERFUL TV PROCESSING WITH AI: XR Processor with AI technology intelligently enhances every scene in real-time boosting color, contrast, and clarity.
EVERYTHING YOU STREAM. ALL IN ONE SCREEN: Get access to all your favorite streaming apps in one place with Google TV. With Google Assistant, simply use your voice to search and ask questions. Easily stream to your TV with support for Apple AirPlay 2 and Google Cast.
MOVIES INCLUDED: Get movies included and access to the largest IMAX Enhanced collection with the SONY PICTURES CORE app.
STUDIO CALIBRATED PICTURE: See picture quality just as the creator’s intended with studio calibrated picture modes specially designed for Netflix, Prime Video, and SONY PICTURES CORE.
EVERYTHING YOU STREAM. ALL IN ONE SCREEN: Get access to all your favorite streaming apps in one place with Google TV. With Google Assistant, simply use your voice to search and ask questions. Easily stream to your TV with support for Apple AirPlay 2 and Google Cast.
IN THE BOX: Sony BRAVIA 5 98 inch Class Mini LED 4K HDR Google TV 2025 – Voice Remote Control with Battery – Tabletop Stand – AC Power Cord
BUNDLE INCLUDES: Deco Gear 6FT Universal 4K HDMI 2.0 Cable with 28AWG Pure Copper Conductors
Deco Gear CPS Exclusive 26 Months Premium Extended Service Protection Plan Includes Accidental and Burn-In Coverage